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Research papers

Radio audience measurement in the future

This paper first reviews the overall nature of audience measurement of radio into which context the potential for a meter based solution can be set. It considers the nature of task that radio research faces, identifies the different sources of...

Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
June 15, 1997
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Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research papers

Measuring minority groups using mainstream surveys

This paper describes the ways in which the United Kingdom's radio audience research system (RAJAR) has been developed and modified since its beginnings in 1992 to improve representation of minorities. Primarily its coverage relates to the measurement...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Roger Gane, John Stockley
June 15, 1996
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Citation

Gane and Stockley (1996a, June 15). Measuring minority groups using mainstream surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-minority-groups-using-mainstream-surveys


Research papers

Piloting a "PPD" in the UK

This paper describes the audience measurement problem confronted in the United Kingdom as the number of radio stations available has increased. The conventional diary system - in which stations are pre-listed - is no longer able to cope in some...

Catalogue: Radio Research Symposium 1995
Authors: Roger Gane, John Stockley
July 1, 1995
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Citation

Gane and Stockley (1995a, July 01). Piloting a "PPD" in the UK. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/piloting-a-ppd-in-the-uk


Research papers

Media research: From Jurassic Park to 2001+

This paper considers how media research should develop in the context of the changes affecting the major media. It describes the major influences and concerns which are having an impact on the mass consumer media and highlights the limitations of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Roger Gane, Tony Twyman
June 15, 1994
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Citation

Gane and Twyman (1994a, June 15). Media research: From Jurassic Park to 2001+. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-research-from-jurassic-park-to-2001-


Research papers

UK radio

This paper begins by describing the development and methodology of RAJAR - the UK's first jointly agreed audience research system for radio, setting this in the context of the structure and needs of the two broadcast sectors - BBC and commercial. It...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Roger Gane
May 1, 1994
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Citation

Gane, R. (1994a, May 01). UK radio. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uk-radio


Research papers

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research
Author: Roger Gane
June 15, 1988
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Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/video-recorders